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CRM Overview

The Customer Relationship Management (CRM) module helps manage client relationships, sales pipelines, and business contacts.

CRM Modules

CRM Platform
├── Contacts Management ← Clients, leads, customers
├── Sales Pipelines ← Deal stages and tracking
├── Proposals ← Client proposals
├── Email Integration ← Communication tracking
└── Reports ← Sales analytics

Contact Types

TypeDescriptionUse Case
LeadPotential customerInitial contact
ClientActive customerOngoing business
CustomerPaying customerTransaction-based

Key Features

  • Contact profiles with company details, emails, phones
  • Pipeline management with customizable stages
  • Deal tracking with value and probability
  • Communication history linked to contacts
  • Revenue forecasting from pipeline data
  • Dashboard with conversion metrics